Why Don’t You Carry More Options?

Short answer: We want to keep it simple.

Long answer: Walk into any store, and you’re instantly hit with choices. Ten brands of soap. Fifteen types of shampoo. A whole aisle of laundry detergents, each with a slightly different promise. And somehow, instead of feeling empowered, we leave overwhelmed, and often with something that doesn’t quite work for us.

That’s decision fatigue. And it’s real.

We’ve chosen another path. Instead of giving you 20 options for the same thing, we’ve done the work of testing and vetting products for months so you don’t have to. Our hand soap, shampoo, all-purpose cleaner — all the products we carry — have been carefully chosen because it performs well, is safe for your home, and aligns with our commitment to sustainability.

We believe simplicity is freedom. When you come in, you know exactly what you’re getting: products you can trust, every single time. No standing in front of a wall of bottles, wondering which one is best. No second-guessing if it will go to waste. Every purchase will be used to the last drop because you already know it works.

Life is busy enough. Refilling should be simple, reliable, and even a little refreshing.